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RESEARCH SERVICES

  • Full Service

  • Quantitative Research

  • Qualitative Research

  • Hybrid Research

  • Secondary Research

  • Syndicated / Published

  • Tracking Research

PRODUCT/SRVICE RESEARCH

  • Concept Development

  • Concept Optimization

  • Idea Generation

  • Development Research

  • New Venture Analysis

  • Post-Launch Tracking

  • Product Development

  • Product Optimization

  • Product Purchasing / Sample Pick-up

ADVERTISING RESEARCH

  • Advertising Effectiveness

  • Advertising Response Modeling

  • Advertising Tracking

  • Content Analysis Research

  • Copy Testing - Online

  • Copy Testing - Outdoor

  • Copy Testing - Print

  • Copy Testing - Radio

  • Copy Testing - Television

MYSTERY SHOPPING

  • Audio Recording

  • Competitor Shops

  • Incentive Programs

  • Integrity Audits

  • Merchandising Audits

  • Merchandising Services

  • Online Reporting

  • Operational Audits

  • Price Audits

ONLINE SURVEYS

  • Media Research

  • Surveys

  • Advertising

  • Advertising - Copy Testing

  • Survey Design

  • Survey Graphics / Interactive Media

  • Survey Hosting

  • Survey Programming

  • Survey Reporting and Analysis 

DATA COLLECTION

  • Field Services

  • Field Audits

  • Field Department - Independent

  • Field Direction/Plan

  • Field Services - Pre-Recruiting

  • Management

  • Online Methods

  • Questionnaire Design

  • Questionnaire Coding

BUSSINESS ISSUES

  • Brand / product / service launch

  • Build brand equity

  • Change brand image

  • Defend brand position

  • Defend sales, volume

  • Increase awareness

  • Increase brand loyality

  • Increase sales, volume

  • Increase price premium

  • Increase market share

DATA COLLECTION

  • Field Services

  • Field Audits

  • Field Department - Independent

  • Field Direction/Plan

  • Field Services - Pre-Recruiting

  • Management

  • Online Methods

  • Questionnaire Design

  • Questionnaire Coding

BRAND RESEARCH

  • Brand Equity

  • Brand Identity

  • Brand Image Tracking

  • Brand Loyalty / Satisfaction

  • Brand Positioning

  • Corporate Image / Identity Research

  • Line / Franchise Extension

CONSUMER RESEARCH

  • Attitude & Usage Research

  • Consumer Trends

  • Demographic Analysis

  • Geo-Demographic Research

  • Lifestyle & Value Trends

  • Psychological / Motivational Research

  • Psychographic Research

CUSTOMER SATISFACTION

  • Benchmark Studies

  • Customer Loyalty / Value

  • Customer Satisfaction Studies

  • Problem Detection / Dissatisfaction

  • Service Quality Needs & Measurement

RETAIL RESEARCH

  • Shopper Insights 􀁆􀀽􀁏􀀙

  • Controlled Store Tests

  • Distribution Checks

  • Exit Interviews

  • Inventory Mix Optimization 

  • Sales Tracking

  • Scanner Data

  • Store Audits

  • Store Demonstration

  • Store Layout / Design 

QUALITATIVE ANALYSIS􀀙

  • In-Depth / One-on-One

  • Consumers

  • Educational

  • Ethnic Groups

  • Executives / Professionals

  • Financial Services

  • 􀁆High Technology

  • Mature / Seniors

  • Media

  • Medical / Health Care

SAMPLING AND RECRUITING

  • Sampling

  • Survey Recruiting

  • Recruiting Software

  • Monitoring and Analysis

  • Text Analytics

  • Market Segmentation

HEALTHCARE & MEDICAL

  • Dentists

  • Doctors / Physicians

  • Nurses

  • Patients

  • Pharmacists

  • Alternative Healthcare

  • Preventive Healthcare

  • HMOs / Managed Care

  • Hospitals / Nursing Homes

  • Surgical Products/Medical Devices

ANALYTICAL SERVICES

  • Demographic Analysis

  • Conjoint Analysis / Trade-off 

  • Choice Modeling

  • Forecasting

  • Modeling

  • Multivariate Analysis

  • Perceptual Mapping

  • Price Elasticity Analysis

  • Segmentation

  • Statistical Analysis

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